NOVO Project Timeline

1. 04 Oct 2016
   VII. Finalizing Store Design
   • 1. The Structure
   • 2. Structure Construction Files
   • 3. Product Information form
   • 4. In Store communication
   • 5. Product Communication
   • 6. Iconset
   • 7. Newsletter Template
   • 8. Presentation of NOVO design concept
   • 9. Final Project Presentation
   • 10. Start of a Wiki
2. 06 Jun 2016
   VI. Midterm Milestone
   • 1. Concept Overview
   • 2. Branding & Communication: Graphic Elements and Media
   • 3. First Collection of Samples
   • 4. Midterm Exhibition
   • 5. Landingpage of redesigned wesbite
   • 6. Start of Facebook communication
3. 02 Jun 2016
   V. Defining concept and design
   • 1. The NOVO philosophy
   • 2. The concept of crossing framework conditions
   • 3. Concept and first model for the store
   • 4. Dynamic Branding
   • 5. Slogan ideas
   • 6. First version of homepage
4. 20 May 2016
   IV. Visual and structure development
   • 1. First steps branding: Sketches, drafts and variations
   • 2. Further steps branding: Dynamic Branding and colours
   • 3. First Version of Logo
   • 4. First steps website: Definition of a wireframe
   • 5. Store Inspiration
   • 6. Defining Product sections: Type, amount and dispenser solutions
5. 12 May 2016
   III. Vision and Look & Feel
   • 1. First formulation of the vision in an open process with the founders
   • 2. Evaluation of the digital moodboard on the look and feel of Novo
6. 14 Apr 2016
   II. Research, moods and first ideas
   • 1. Brainstorming Key Values
   • 2. Concept ideas
   • 3. Target Group
   • 4. First Moodboard: Existing shops
   • 5. First Moodboard: Look and Feel
7. 05 Apr 2016
   I. project Kickoff
   • 1. The Project idea
   • 2. List of already existing packaging free shops
   • 3. Survey
   • 4. Documentation of visited shops